Councillor Josh Matlow

Demanding Honest Advertising for Condo Developments

At the beginning of the application review process for a new condo, local residents are generally confronted with on-site, billboard, print and other advertising depicting a building that will be “coming soon” with no mention of a municipal approval process, opportunity for citizen input or that the rendering can be altered. This misleading advertising suppresses local engagement by giving the impression that the application is a “done deal”.


To help address this problem I moved a motion at City Council, entitled A Picture Tells Too Many Stories: Honest Advertising for Proposed Developments, which requests that the province require developers to state that applications are subject to the approval of the City of Toronto in their advertising.


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