August 6th, 2013
A Toronto city councillor started removing ads for condominiums that have yet to be approved in his neighbourhood, saying the advertisements mislead buyers, and even calling one “illegal”.
“I have residents come up to me and say, ‘but I thought that was approved,'” said Josh Matlow, councillor of ward 22. “Well, of course you thought it was approved because the developers [have] a big sign saying: coming soon.”
But there is no law preventing developers from selling units without a building permit. If customers purchase units in a building that does not secure approval, their deposit is returned with interest.
Matlow wants developers to use ¼ of their ad space to indicate the condo is still waiting for city approval.
He moved a motion asking the province to mandate this, but Queen’s Park has not yet responded to his request.
Matlow documented his anger at the signage Monday evening on Twitter.
After passing by two such signs, Matlow tweeted that he will get rid of any a-frame ad selling unappproved condos that he sees.
Matlow then hid a sign for Red Path Condos behind a mailbox at the Yonge Street and Manor Road intersection.
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